Blog

Let’s get real. My logo kind of sucked when I started Bad Bitch Branding.

I’ve had the same logo for over a year, every time I looked at it… I knew it could be better. The logo wasn’t creating the gut feeling I wanted in myself let alone my clients and workshop attendees. I didn’t change it for a while though because… 1. I had already used it for […]

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When it comes to Branding, perception is reality.

“Pour a bottle of Gallo into an empty 50-year-old bottle of French Burgundy. Then carefully decant a glass in front of a friend and ask for an opinion. You taste what you expect to taste.” -Al Ries When it comes to Branding, perception is reality. I love this quote by Al Ries because it just […]

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Branding vs. Marketing

Here we are in the calm before the holiday storm. Let’s get something clear before the craziness of the holidays takes over. I have been encountering more and more women who think they have a brand because they have 1. Marketing 2. A Logo 3. A Small Amount of Success Branding vs Marketing Marketing and […]

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My Haute Society Interview

I wanted to remind you that you are a BAD BITCH. I had the privilege of being interviewed by My Haute Society! Check out the podcast! 005: Creating a Badass Brand that Stands Out with Haylee Powers of Bad Bitch Branding

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Did you know that branding is emotional?!

Think of your favorite brand, maybe a clothing brand, makeup or even food. Why do you like this brand? Why do you identify with this brand? What feelings does this brand evoke? Brand strategists have studied neuroscience and psychology to create a deeper understanding of how our brains work as it relates to brands we […]

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Who do you want to work with?

Ladies & Bitches! Who do you want to work with? Many of my client’s are just trying to get a sale from anyone that comes along. When I ask them who they want to work with, often times they are stumped. Knowing who you want to work with is SO important because it helps create […]

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Skillshare

I recently partnered with Skillshare to create a class that teaches the most important part of branding- The Unique Selling Proposition! I’ve found that most of my clients do not have a strong USP, and not having this strong USP is losing them a shit ton of money. Who wants to lose a shit ton […]

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