Think of your favorite brand, maybe a clothing brand, makeup or even food. Why do you like this brand? Why do you identify with this brand? What feelings does this brand evoke?
Brand strategists have studied neuroscience and psychology to create a deeper understanding of how our brains work as it relates to brands we love and choose over and over again. They have discovered design can be used as a tool to create something beautiful and taken a step further—when combined with strategy—it can make a real impact on customers. In branding, perception is everything. Take wine, for example….
Read the full article by Bad Bitch Branding on the Dieline here:
http://www.thedieline.com/blog/2017/12/11/branding-is-emotional-why-designers-should-combine-both-art-science
