I’ve had the same logo for over a year, every time I looked at it… I knew it could be better. The logo wasn’t creating the gut feeling I wanted in myself let alone my clients and workshop attendees.
I didn’t change it for a while though because…
1. I had already used it for over a year (not a good reason.)
It can be scary changing a core part of your brand identity, but it is even scarier not loving your whole brand through and through. You brand should be something you are passionate about, how can you put everything you have into your business if you aren’t even friends with the logo?!
The answer is, you can’t.
2. I was slightly attached to the ugly thing (not a good reason.)
Try not to let your attachment to a piece of your brand get in the way of your ultimate success. I deal with clients ALL the time who are attached to a part of their brand that isn’t working. I could sit them down and tell them over and over that this logo, color palette or brand strategy they are creating won’t work. But it doesn’t matter to them, once they are attached to a piece of their brand they will not waver.
What if they really understood that the color red (while it may be their favorite color) isn’t working well with the brand strategy I’ve aligned for them? What if they gave up their old logo in return for a new logo that would resonate with their customers a bit more?
I think they would be closer to where they want to be.
So, I took my own advice, I gave up my old logo and designed something I thought fit Bad Bitch Branding a bit more.
I am left with a logo that fits my Unique Selling Proposition much better… As you know the USP is the most important thing.
Check it out Bad Bitches.
Left was the old logo and right is my brand spankin’ new beauty… all shiny and shit.