Pop + Palm
The throwback motel cocktail bar.
Based on a concept for a renovated motel bar, Pop + Palm was born. Pop + Palm brings breezy and boozy throwback vibes to the Denver area with this retro brand. Pop + Palm awakens the unexpected.
Photography: Ellie Nonemacher
The logo design was inspired by the modern art movement featuring bold shapes paired with a more current graphic style of thick bold lines. The color blocking allows for a sense of strong yet minimal aesthetic tied into one design. The overlapping of elements gives a playful and carefree feeling while being grounded by the heavier shapes.
Because Pop + Palm is all about being unexpected in a landlocked city, popcorn was used for the brand imagery honing in on the main differentiator. The popcorn paired with the high-end cocktails creates a striking balance of high end meets casual. If anything, Pop + Palm creates a surprising experience with the tropical imagery in Denver welcoming a late Saturday night guests.