Bad=Circles

Science meets Art.

Your brand is not your logo design. Your brand is compelling perception, an emotional experience, a story, and a gut feeling. Brand strategists have studied neuroscience and psychology to create a deeper understanding of how the brain works as it relates to brands we love. They have discovered that brand design and carefully crafted strategy have immense power to make your brand more captivating and effective.

The Creative Process

Our process involves three different phases. We start with extensive research in phase one to make sure your brand is positioned competitively. In phase two, we take the brand strategy and research and transform it into a visual identity system. Phase three is focused on creating collateral for your brand. This phase will be different for every brand and will be addressed on a case by case basis.

Phase 1

RESEARCH PHASE
Brand Positioning
Brand Audit
Brand Strategy

Phase 2

DESIGN PHASE
Logo Design
Typography
Color Theory
Iconography

Phase 3

COLLATERAL PHASE
Business Cards
Menu Design
Video, Web Design
and more.

Services

Phase3

Rebranding? We Can Do That Too!

In fact, rebranding is our favorite! We love learning about your goals and challenges in order to solve some big problems